New clients for MSPs & IT providers. Owners ready to switch, found for you.
Most businesses only change IT provider when something breaks — a slow ticket, a failed backup, an insurance form they cannot answer. Relay finds the owners at that moment, opens the conversation under our own name, and delivers the ones who raise a hand to your client portal — with their contact details.
Your best prospects already have an IT provider.
They are not filling in forms on comparison sites. They are tolerating slow response times and waiting for a reason to change. Outreach reaches them before the frustration turns into a request for quotes.
Every MSP sounds the same online
“Proactive”, “24/7”, “trusted partner”. A direct, specific introduction cuts through where an advert cannot.
One decision-maker signs
In a business of 20 or 50 people the owner chooses the IT provider. We reach that person, not a general inbox.
Monthly revenue compounds
A managed-services agreement renews for years. One new client lifts your recurring revenue every month after.
Your engineers should be engineering
Prospecting pulls technical people off billable work. We run the outreach so your team stays on tickets and projects.
The moments a business changes IT provider.
We time every introduction to a trigger — the points where an owner is already questioning their current setup.
Slow response, again
Tickets that wait days are the most common reason owners start looking.
A cyber-insurance questionnaire
Renewals now ask about MFA, endpoint protection and tested backups — and many owners cannot answer.
An office move or new location
Network, phones and Wi-Fi have to be rebuilt, and the incumbent is often not the one to do it.
Growth past the “IT person”
The employee who handled IT on the side cannot keep up at 25 or 40 people.
Ageing hardware
Machines still running Windows 10 after its support ended in October 2025 are a risk the owner wants solved.
Compliance arrives
A healthcare, legal or finance client asks for security standards the business has never documented.
We do the prospecting. You take the calls.
Everything a good in-house business-development team does — the research, the writing, the outreach and the follow-up — run for you from day one.
Your market, mapped
A hand-checked list of businesses in your service area that match your best clients — by industry, headcount and setup — with the owner named.
Your introduction, written
Plain English, no jargon, built around the trigger that fits each business. Checked line by line before anything goes out.
We reach out, you stay invisible
Under our own name and from our own infrastructure, at a careful pace. Your domain and your reputation are never put at risk.
Leads in your portal
Every reply is read by a person. The owners who want to talk land in your client portal with what they said and how to reach them.
See where you stand in two minutes.
Answer a few questions about your firm and your results appear straight away: whether you are a fit, what a new client is worth to you, and what we would focus on.
- Your details
- A few questions about your firm
- Your results, on screen
- Your client portal — first leads free
No card required. No lock-in.
We onboard 5 new firms a month, so every program gets senior attention.
Straight answers.
How do MSPs get new clients?
Referrals, partner programs and outbound — and outbound is the only one you control. Relay runs it for you: the research, the introduction and the follow-up, aimed at business owners in your area, with every interested reply delivered to your client portal.
How does an MSP get its first clients in a new area?
By mapping the businesses in that area that match your best existing clients and reaching their owners directly, around a real trigger such as an office move or an insurance renewal. That is exactly what your first week with Relay builds.
Do you sell to IT managers or to owners?
To whoever signs. In businesses of 10 to 150 people that is usually the owner, the COO or the office manager — not an in-house IT team.
Will you use my domain or my brand?
No. We reach out under our own name, from our own infrastructure, so your domain’s reputation is never at risk. When a prospect raises a hand, you contact them yourself.
What does it cost to start?
Your first leads are free — no card, no lock-in. You see your pricing in your client portal when you choose to contact a lead, before you share any payment details.
Built for firms whose clients are other businesses.
The same program, built around each market’s buyers and triggers.
Accounting & CPA firms
- Typical buyer
- Owner, managing partner
- Common trigger
- A bookkeeper leaves; the bank asks for financials
- More
- Lead generation for accounting firms →
Staffing & recruiting agencies
- Typical buyer
- Owner, HR or operations lead
- Common trigger
- Several roles posted at once
- More
- Lead generation for staffing agencies →
Commercial cleaning companies
- Typical buyer
- Office, facility or property manager
- Common trigger
- Complaints about the current crew; a new lease
- More
- Commercial cleaning lead generation →
Other B2B firms
- Typical buyer
- Owner, principal
- Common trigger
- Pipeline depends on two or three referral sources
- More
- Start your free fit check →